Genius Objects

THE CHALLENGE Smart textiles appears to be a disruptive trend in the textile industry. It will create new offers, new experiences for clients, new opportunities for brands. Traditional brands face challenges in integrating e-textiles in smart products including new skills in electronics, high investment, and long-term R&D. Genius Objects aims to solve these challenges. THE […]

  • Chiara Di Lodovico
  • 13 January 2021
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THE CHALLENGE 8 out of 10 women continue to shop and wear ill-ftting bras. The lack of accurate ftting services and the substantial shift in online bra shopping induces sizing anxiety in consumers. This problem translates to high return-rates and low repeat-purchase, deteriorating retailers’ performance. THE SOLUTION Brarista is a personal bra-ftting assistant for every […]