DeFINE Bespoke Mentoring Programme

First Round - Selected Businesses

Ending ill-fitted bras for good


Having enough of inaccurate and impersonal bra-fitting services, Brarista brings together professional bra fitters and data scientists to make bra-shopping more enjoyable. We leverage deep tech to help women find their correct bra fit across brands and styles, simply by using their phone’s cameras



Cleed is a personalized shopping assistant within women and men’s ready-to-wear, based on the alliance of artificial intelligence and fashion expertise. This digital personal shopper offers ultra-personalized selections according to the users’ tastes. This web-app (website and mobile responsive version) is a personal shopper that you supervise and configure with great precision.

Totally automated and free, it finds the clothes you will love, saves you a lot of time, and lets you buy online from over 6000 brands!

clothes that grow

Petit Pli

Petit Pli is a wearable technology company and aims to clothe the future of humanity, starting with the next generation. London-based Petit Pli was founded in 2017, by trained aeronautical engineer Ryan Mario Yasin. Shortly after Ryan gifted clothes to his newborn nephew, they were already too small! This experience served as a signal: childrenswear today fails to recognise the dynamic & rapidly changing bodies of Earth’s LittleHumans.

Inspired by aerospace engineering, Petit Pli’s continuous size adjustment is a new way of approaching garment design – one suitable to high growth rates in children. Petit Pli uses technical materials that are ultra-lightweight, reinforced, rainproof and breathable because children are extreme athletes.

Today, Petit Pli’s team consists of an agile force of interdisciplinary design engineers, fashion designers, neuroscientists and sociologists.

PRODUCT DEVELOPMENT MANAGEMENT SOLUTION is a cloud-based product development management solution that is designed specifically for the fashion industry. It provides a framework and easy-to-understand taxonomy for companies large and small to track the progress of collections and individual styles.


Genius Objects

Genius Objects is a French e-textile accessories manufacturer. Our multidisciplinary team (textile, UX, electronics, software developers) offers brands, manufacturers and leather goods makers turnkey or custom solutions to create new customer experiences.

We enable them to develop connected products with e-textile sensors, electronics cards, software, smartphone applications and cloud data. Those innovations provide for new experiences across a range of fields in luggage, baggage, outdoor gear and sportswear, personal protection and healthcare among others.



Greendeck is a B2B SaaS (Software as a Service) company that uses artificial intelligence to help fashion retailers and brands with price and promotion optimisation and competitor intelligence. This leads to increase in revenue and saving several hours of manual work.


Our Closet

Founded in 2018, Our Closet is giving women the chance to embrace the circular fashion lifestyle through a platform that allows them to lend out their own pieces in a safe and secure way.



Senstile enables textile digitization that deeply touches the whole value chain and goes beyond the visual experiences of fashion. The digital world fails when it comes to “touch & feel” of textiles: designers still require physical samples, consumers don’t know what to expect when they order online, and 3D and virtual developments need a fast and automatic fabric digitization.

We offer an IoT solution that creates digital twins of textiles. These digital twins with our “matching and referral” concept will allow a new powerful tool for communication, organization, and innovative search of textiles in the digital world.

size recommendation


With Sizease we help consumers buy the right size for themselves or for relatives thanks to a fashion social network where they can keep track and share the sizes of the clothes and shoes they wear (#sizebooks) or want (#wishlists).

encapsulated bacteria


Optimal skin conditions depend on the probiotic bacteria or microbes that live on our bodies. It’s been proven that chemicals and heavy metals in cosmetics and anti-bacteria fabric finishes can disrupt the bacteria living on our skin. Not only do these chemicals have a negative impact on our bodies, but they are also harmful to the environment.

‘Skin Series’, develops probiotic clothing, by encapsulating healthy bacteria into the fibres of clothing, in collaboration with Dr. Chris Callewaert. These are activated when they come into contact with the moisture on our skin, allowing them to dominate less beneficial bacteria. The encapsulated bacteria are associated with reduced body odour, encouraging cell renewal, and improving the skin’s immune system. This not only replaces the need for chemical fabric finishes but reduces the need to wash your clothes as frequently.  ‘Skin Series’ aims to use what is natural on our bodies to advance the performance of clothing.

wearable technology

Tinker Design

Tinker Design drives the innovation of design aesthetic sensibilities of science, technology and emotion to delight, empower and elate self care addressing wellness and comfort in fashion.
contact us

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