Samia Boukbir

/ Institut Français de la Mode

A specialist in innovation, both technical and creative, Samia left the corporate world to get closer to her values ​​and give more meaning to her activity. After a first immersion in Vintage fashion (ecological, human and creative), she wanted to develop an even more useful project. She is responsible for the DeFINE platform maintenance.

She founded ReFUNK, a new model of collaborative upcycling: they transform used clothes into real treasures, with the help of young designers from all walks of life. A systemic solution that makes it possible to deal with several ecological and social issues with a radically different, clean and inclusive angle, to produce and transform clothing that is 100% upcycled, 100% remade in France, zero waste, drivers of integration and professional reintegration.