Simon Hjelte DeFINE Team

Simon Hjelte

/ Lead Supervisor

Simon has extensive experience from all divisions of the fashion, retail and lifestyle industry ranging from small scale production to purchasing and market strategies for establishment and growth, including funding. Experience collected from working as store manager, Visual merchandiser and Purchaser at RNB, Swedish Retail conglamerate; 1997-2004. Educated tailor and pattern maker; 2004-2006. Own business in fashion focused on micro production on demand offered through retail stores D2C; 2006-2012. Market & Brand director at the only eco certified Tannery in the world, Tärnsjö Tannery; 2012-2016. Fashion industry consulting; 2016-2018. He joined BoråsINK as a business developer in 2018 with a strong focus on fusing fashions offering with emerging technology supporting startups on their journey from idea to market with the aim and/or prerequisits of achieving scalable growth on an international market. He is specailesed in business modelling of innovative offerings with a strong skill in identifying the monetary value where producer, seller, investor and customer are all winners.