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#artificial_intelligence #customisation #underwear
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THE CHALLENGE
8 out of 10 women continue to shop and wear ill-fitting bras. The lack of accurate fitting services and the substantial shift in online bra shopping induces sizing anxiety in consumers. This problem translates to high return-rates and low repeat-purchase, deteriorating retailers’ performance.
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THE SOLUTION
Brarista is a personal bra-fitting assistant for every woman. Their app offers an automated, personal and secure online bra-fitting experience as a B2B2C solution. The automated AI-enabled bra-fitting software allows users to self-measure and shop for the correct bra fit using digital cameras.
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Based in UK, Croydon
From 2019
Founders: Bella Trang Ngo and Prashant Aparajeya
Team Members: 3
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DeFINE Mentoring Lead Supervisor:
Chitra Buckley, University of the Arts, London College of Fashion
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