Simon Hjelte DeFINE Team

Simon Hjelte

/ Business Development

Simon works as a Business Developer at Inkubatorn i Borås (Ink Borås) where he focus on companies in the fashion and textile technology field. He support startups in the entire business development process, focusing on new business models for the new type of fashion startups that we see coming. Simon’s expertise is to discover an idea’s intrinsic value and make business of it - a skill he has developed by knowing the fashion industry in depth. Simon is a tailor in principle. He has worked through all parts of the textil and fashion value chain and used to operate his own jeans micro-factory. He first got in contact with the Borås textile innovation cluster as an entrepreneur through the Innovation Department at Borås University, engaging as a commercial partner in “on market” research projects. He eventually ended up at the incubator when he got the chance to work with business linked to fashion and textile innovation. Simon initiated the process of Ink Borås taking the position as Scandinavia's leading business developing partner for startups within the area of fashion technology. From the beginning of 2019 and forward, Ink Borås has an increased focus on attracting startups with technical innovations in textile and fashion.